Hear out my shoe SAGA!!
Hear out
my SHOE SAGA
by Sudeshna Roul
I strongly believe in the quote “ good shoes take you to good places”. Everyone sure has good shoes. But what exactly do ‘good shoes’ mean?
My rock-solid wedges give me radar confidence yet friends of mine would rather live the rest of their days in flats, flip-flops, in their beloved sneakers.
When I asked my closest friend why you don't wear party stilettos or heels or show-off shoes, she replied “it's just not me”. The question was redirected in my direction to which I replied,” well, these flats don't describe me”. What do our shoes actually reveal about us, I wondered after studying this?
Madhusmita Nayak
University fresher undergraduate who keeps her wardrobe balanced: “classy and sporty”. When did I ask her what her shoes meant to her, in one sentence, she answered, “the most important part of my outfit”.
Tabasum Samad
Young, fun, and full of fashion flair, she proclaims that the love for her shoes is “like the world” to her.
Reema Singh
A sophisticated and disciplined individual replied that the perfect shoes for her would be “mostly comfortable and practical”.
Three friends, three radically different responses.
I asked my best friend. Sagarika Roul, whether she had an emotional attachment to her shoes. To which she replied,” When I decide to buy shoes, it should be love at first sight; I don't settle for anything less and would never buy shoes that don't suit my personality”. So yes, an emotional factor also goes into buying new shoes.
What do Men think?
Saswat Ranas’ views are completely different; he sees shoes solely as a functional item and shows no emotional attachment to them. “I simply use and discard them on a regular basis”.
Pranav Suri is a part-time model and a you-tuber who likes to keep his style simple. He believes that his shoes define his character, whether it is official or active wear. “My shoes describe my personality and interests”. He keeps his shoe closet simple, black and brown leather shoes for work, boat shoes for casual events, and sneakers for active days.
Now, as I’m writing this piece, I asked myself, “Do my shoes describe me?”
The answer? They most certainly do.
So, as you have read, we are all very different people who lead different lives, each with their ‘own choice’ to choose footwear.
While reviewing all the individual views and choices, I got a keen interest to explore more about the shoe story of everyone by categorizing them under the footwear selection. By the type of shoe someone carries, you can also know one's personality to some extent.
Here, I’m trying to sell the shoe story by providing customized pairs of happiness to everyone which may match their personality and interests.
To expand my ideas and improve my marketing skills, I need a social-media platform i.e Instagram (Instagram Shopping) where I can sell-resell, advertise my content through posts, add stories, and reels, and by going live too and improve my product's performance through customers review and support.
I’m too excited to explore Instagram Shopping but before that, we have to know about it, its features, goals, and how effectively we can use it to build our brand and speculate it all around.
What is Instagram Shopping?
People may shop for your photographs and videos on Instagram using a series of services called Instagram Shopping. It provides your company with an engaging marketplace where customers may discover your best goods.
This includes:
Shops: A personalized online store where customers can make purchases using our company profile.
Shopping tags: Tags are helpful since they highlight products from our catalog and connect customers to our website or mobile app where they can make direct purchases.
Shop in Explore: A section of Explore where users can look through tagged content from businesses and creators that may be purchased.
Collections: A selection of goods that retailers can choose for their store to assist customers in finding the goods they love.
Product detail page: A product-specific page that displays specific information about a product, like pricing and product specifications. This information is taken from your product catalog.
Ads with product tags: To expand the reach of their shoppable content, businesses can promote new or current shopping posts on Instagram and Ads Manager.
We can also utilize the following for companies who use Checkout on Instagram:
Product launches: A strategy for companies to advertise the arrival of new products on Instagram, where users may preview the contents and set up alerts to buy the item as soon as it becomes available.
Shopping partner permissions: A collection of rights that companies can grant to Instagram partners to boost the reach of their products. An account that allows or receives authorization to tag products or connect a shop to another account is known as a shopping partner.
Goals
Create a business account
Get a personalized marketing plan
Create successful posts
Advertise on Instagram
Boost your posts
Set up a shop on Instagram
Develop the right Instagram strategy
Optimize your shop
Collaborate with creators
Products
Instagram Shopping
Instagram Direct
After getting detailed information about Instagram shopping, now I am ready to start my shoe saga business on Instagram.
Welcome to My Shoe Saga!
My Shoe Saga is a customized shoe store where people can get the products that they love.
As Shoes are symbolic of our lives, representing a significant meaning of the paths, hardships, and dreams we take on through life, so they should be an important part of our outfit.
Shoes are a partial shadow of our life where we can know about the person to some extent. Researchers at the University of Kansas say that people can accurately judge 90 percent of a stranger's personality simply by looking at the person's shoes. "Shoes convey a thin but useful slice of information about their wearers," the authors wrote in the new study published in the Journal of Research in Personality.
I categorized the shoes and their pattern according to the personality and interests of each individual.
Shoes By Categories:
Office Shoes
Running Shoes
Sports Shoes
Designer Shoes
Street Shoes
Office shoes: A thick and heavy shoe shaped to fit the foot (below the ankle) with a flexible upper of leather or plastic and a sole and heel of heavier material. As the name defines, it is designed to take responsibility and do the hardship at the workplace.
Running shoes: A lightweight shoe designed for use by runners. Running shoes needs cushioning on the forefoot and heel to absorb about four times your body weight per step.
Sports shoes: Sports shoe is designed to be worn for sports, exercising, or recreational activity, such as racquetball, jogging, or aerobic dancing.
Designer shoes: Designer shoes are specialized by fashion designers that create original footwear and are meant specifically to be used in fashion events, ramp walks, celebrity parties, and functions where their glamour creation can be justified.
Street shoes: Ordinary shoes are worn during everyday life and they are like flip-flops, slippers, sandals, etc which are more comfortable than any other shoe category listed above. It's just like taking meals that u can’t skip.
Why My Shoe Saga?
My Shoe Saga Store not only sells shoes but also gives prime importance to the taste and preferences of its customers. All the ideas and hardships cannot be achieved without our talented shoe designers who are working 24/7 on the footwear dreams of every customer and gives their best to make it happen.
Our Main Epigram:
To think out of the box
To present creative work 24/7
To provide the best customer satisfaction
To be “Unique” and “Stand out”
This is the crux of my personal blog @hear out my shoe saga- exploring the personality behind every pair of shoes with Instagram shopping.
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