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  What is Omnichannel Marketing? While providing a smooth and seamless experience throughout the customer journey, omnichannel marketing may allow consumers to browse and purchase products online, in stores, or a combination of the two, for instance, "purchase online, pick up in store. Modern consumers now have more options than ever and demand real-time information thanks to online outlets. Through omnichannel marketing, they can interact with brands on their own terms, improving the overall customer experience.  Benefits of using Omnichannel Marketing  A consumer-centric approach is used in omnichannel marketing. Customers can now communicate with brands through a vast array of platforms, including social media and customer service phone numbers.  A few critical components of an omnichannel strategy ensure that the customer gets a satisfying, consistent experience across all channels:  Attracting new customers and market segments Engaging customers after sales...

  Hear out my SHOE SAGA     by Sudeshna Roul                                                  I strongly believe in the quote “ good shoes take you to good places”. Everyone sure has good shoes. But what exactly do ‘good shoes’ mean?  My rock-solid wedges give me radar confidence yet friends of mine would rather live the rest of their days in flats, flip-flops, in their beloved sneakers. When I asked my closest friend why you don't wear party stilettos or heels or show-off shoes, she replied “it's just not me”. The question was redirected in my direction to which I replied,” well, these flats don't describe me”. What do our shoes actually reveal about us, I wondered after studying this? Madhusmita Nay...